c/oncept

“How much does it cost to care?” The dedication of time, experience and compassion are the cost of care and the very foundation of Chart Optical’s original concept - white glove service for patients of the optical. To put it simply, we treat everyone like a VIP, and our business is designed to guarantee a high level of service to all of our members. We take pride in having a depth of care for our community, and we place good service above all else. While other opticals and glasses dealers are concerned primarily with buying and selling product and increasing volume, Chart Optical doesn’t want you to experience the effects of volume, we want you to experience dynamics. Your time with the optician is always a focused private session, and he or she will maintain the clarity and style, the comfort and longevity of your own personal eyewear collection.

“You don’t have to be rich… to be glasses rich.” We believe that everyone deserves access to affordable, quality eyewear and eyecare, and we stand with a network of providers and partners to ensure thoughtful solutions for your every need. Specializing in high-performance eyewear, affordable and luxury product, and personalized optical consulting, our white glove experience guarantees that you’ll have eyewear that performs at the level that you do.

We can’t wait to see what your optician does for you!


Surely there comes a time when counting the COST and paying the PRICE aren't things to think about any more. All that matters is VALUE - the ultimate value of what one does.

-James Hilton, English Novelist